In today’s digital marketing landscape, a brand’s social media presence can make or break its reputation. Social media platforms offer unparalleled reach, visibility, and audience engagement—but only when managed with a clear social media strategy. Consistency, authenticity, and active interaction are the pillars of positive brand perception. Arc Innovation & Insights specializes in helping brands …
In the fast-paced world of digital marketing, local Philippine brands are taking advantage of social media platforms to connect with their audiences and promote their products and services. With Instagram, Facebook, and TikTok’s steady rise to fame, one feature has gotten users staying on these apps: Reels. Reels, primarily made of quick and engaging video …
Social media is a fast-paced world. Over the years, it has introduced various and diverse features for its users. For business owners, it has become their platform to start and build their presence. Managing social media might look like an easy feat, but it’s more than just clicking upload. There is a process called Platform …
Social media initially started out as a communication platform to connect two or more people. Some of its earlier features include messaging, microblogging, and uploading pictures. Its recent steady rise to fame, heightened by the COVID-19 pandemic, had made it inseparable from people’s lives. Have you scrolled through social media platforms lately? What have you …
In today’s competitive marketplace, businesses face one common challenge: standing out in the industry. While it may be tempting to follow generic, one-size-fits-all marketing approaches, these rarely deliver the desired results. Every business is unique, with its own goals, target audience, and competitive landscape. This is why having a tailored marketing strategy, specifically social media …
In today’s digital age, a solid social media presence is crucial for businesses of all sizes. With billions of daily users on platforms like Facebook, Instagram, TikTok and X, social media provides endless opportunities to connect with your audience, boost brand awareness and drive growth. But maintaining a strong social media presence calls for more …
Navigating the digital world can feel overwhelming, especially with the endless options for promoting your business online. Every business has unique goals and challenges, so there’s no one-size-fits-all approach to digital marketing. Instead, the key to success lies in finding the right combination of tactics that align with your specific objectives and audience. Whether you’re …
Social media has become one of the most effective tools for businesses to engage with their audience. But while organic content helps foster relationships and build brand awareness, it often takes more than just consistent posting to achieve real business growth. Enter social media advertising—a powerful way to reach targeted audiences, drive conversions, and most …
Social media has become more than just a platform for personal interaction—it’s a critical channel for businesses to connect with their audience, build brand awareness, and drive sales. With billions of active users across platforms like Facebook, Instagram, TikTok, and X, having a strong social media presence is no longer optional. But how do you …
In the dynamic world of social media, staying ahead of the curve is crucial for brands looking to engage their audience and drive meaningful interactions. The fast-paced evolution of trends on platforms like Instagram, Facebook, TikTok, and X (formerly known as ‘Twitter’) means that advertisers must remain updated and innovative to capture attention and stay …
Input your search keywords and press Enter.
