In today’s digital marketing landscape, a brand’s social media presence can make or break its reputation. Social media platforms offer unparalleled reach, visibility, and audience engagement—but only when managed with a clear social media strategy. Consistency, authenticity, and active interaction are the pillars of positive brand perception. Arc Innovation & Insights specializes in helping brands ...
In the fast-paced world of digital marketing, local Philippine brands are taking advantage of social media platforms to connect with their audiences and promote their products and services. With Instagram, Facebook, and TikTok’s steady rise to fame, one feature has gotten users staying on these apps: Reels. Reels, primarily made of quick and engaging video ...
Social media is a fast-paced world. Over the years, it has introduced various and diverse features for its users. For business owners, it has become their platform to start and build their presence. Managing social media might look like an easy feat, but it’s more than just clicking upload. There is a process called Platform ...
Social media initially started out as a communication platform to connect two or more people. Some of its earlier features include messaging, microblogging, and uploading pictures. Its recent steady rise to fame, heightened by the COVID-19 pandemic, had made it inseparable from people’s lives. Have you scrolled through social media platforms lately? What have you ...
In today’s competitive marketplace, businesses face one common challenge: standing out in the industry. While it may be tempting to follow generic, one-size-fits-all marketing approaches, these rarely deliver the desired results. Every business is unique, with its own goals, target audience, and competitive landscape. This is why having a tailored marketing strategy, specifically social media ...
In today’s digital age, a solid social media presence is crucial for businesses of all sizes. With billions of daily users on platforms like Facebook, Instagram, TikTok and X, social media provides endless opportunities to connect with your audience, boost brand awareness and drive growth. But maintaining a strong social media presence calls for more ...
Navigating the digital world can feel overwhelming, especially with the endless options for promoting your business online. Every business has unique goals and challenges, so there’s no one-size-fits-all approach to digital marketing. Instead, the key to success lies in finding the right combination of tactics that align with your specific objectives and audience. Whether you’re ...
Social media has become one of the most effective tools for businesses to engage with their audience. But while organic content helps foster relationships and build brand awareness, it often takes more than just consistent posting to achieve real business growth. Enter social media advertising—a powerful way to reach targeted audiences, drive conversions, and most ...
Social media has become more than just a platform for personal interaction—it’s a critical channel for businesses to connect with their audience, build brand awareness, and drive sales. With billions of active users across platforms like Facebook, Instagram, TikTok, and X, having a strong social media presence is no longer optional. But how do you ...
In the dynamic world of social media, staying ahead of the curve is crucial for brands looking to engage their audience and drive meaningful interactions. The fast-paced evolution of trends on platforms like Instagram, Facebook, TikTok, and X (formerly known as ‘Twitter’) means that advertisers must remain updated and innovative to capture attention and stay ...
In this digital era, it can really be difficult for brands to stand out. While social media platforms help business owners to engage with their target audience, there is a social media strategy that holds the answer to most businesses. It is storytelling. Using storytelling in social media campaigns may turn ordinary marketing efforts into ...
For companies of all sizes, developing a strong social media presence is essential in the current digital era. Without a strong social media presence, it would be really difficult to engage with your target market, and highlight your business. That is why it is important to have a well-thought-out brand strategy. This will help you ...
Social media is now a vital tool for companies of various styles and sizes in the digital age. Social media platforms give business owners a lot of chances to interact with audiences and promote growth, from increasing brand awareness to encouraging customer engagement. However, using social media to promote your products and businesses requires patience, ...
Over the years, Social media has been a powerful advertising tool for businesses to engage with their customers and target audience. Social media helps in catering brand building, brand awareness, and most importantly drive sales into the funnel. From startups to multinational companies, all are leveraging the power of social media. Platforms like Facebook, Instagram, ...
Social media has been a powerful tool, and is essential to every successful marketing plan. However, to execute an efficient and profitable social media marketing campaign, one must first understand the do’s and don’ts. The Do’s: Define Clear Objectives Before you begin using social media for marketing, clearly define your marketing objectives. Define your goals, ...
In the ever-changing digital marketing landscape, more businesses compete for digital space this year. Merely posting on social media platforms alone isn’t enough for brands, especially those that are just starting. Facebook advertising is a useful tool for start-ups and even established companies, businesses, and brands. With two (2) billion active users, marketers can potentially ...
As we get closer to saying goodbye to 2023 and turning the calendar to another year of transformative social media marketing journey, it’s time to look back and reflect on what trends took place on the dynamic landscape of social media marketing this year. Influencer Marketing Influencer marketing has been a powerful tool for brands ...
Social media advertising is an essential tool that businesses use to increase brand recognition, market products or services, and interact with their target audience. Here are some helpful pointers for creating a great social media advertisement: Understand Your Audience The foundation of a successful social media advertisement is knowing who to target. Understanding your target ...
In today’s digital age, UI/UX design is more important than ever. User Interface (UI) and User Experience (UX) design have the power to define how we interact with technology. What is UI and UX? User Interface (UI) is all about the aesthetic and overall presentation. It focuses on how digital products, such as applications and ...
In the fast-paced world of social media, the landscape is continuously changing to accommodate people’s ever changing interests. Among the recent transformation, short-form video content has taken center stage. Facebook and Instagram, two social media giants, have embraced this trend through their respective platforms, Facebook Reels and Instagram Reels. The Rise of Short-form Video Content ...
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