Social media advertising is an essential tool that businesses use to increase brand recognition, market products or services, and interact with their target audience. Here are some helpful pointers for creating a great social media advertisement:  Understand Your Audience  The foundation of a successful social media advertisement is knowing who to target. Understanding your target ...

In today’s digital age, UI/UX design is more important than ever. User Interface (UI) and User Experience (UX) design have the power to define how we interact with technology. What is UI and UX?  User Interface (UI) is all about the aesthetic and overall presentation. It focuses on how digital products, such as applications and ...

The New Wave of Digital Marketing  In the digital age, where social media platforms dominate the landscape, influencer marketing has emerged as a powerful marketing technique for brands to connect with their target audiences.  This dynamic approach goes beyond traditional advertising methods, allowing brands to tap into the trust and engagement that influencers have cultivated ...

In today’s digital age, social media has become an essential platform for marketing businesses, connecting to their target audience, and building a robust online presence. However, having a social media account does not guarantee success in the digital space.  In projecting a distinctive presence in the crowded digital space, your business should have an adequate ...

Discover how Arc Innovation and Insights work its digital marketing strategy by creating compelling content to keep audiences and potential customers engaged. By Lester Leonard Antonio Business Development Intern Arc Innovation and Insights   Content is king. That statement holds true when we talk about today’s digital landscape. Ever since social media took over everyone’s ...

Marketing is an essential part of any business. Whether you are a business owner of a Micro, Small, or Medium Enterprise (MSME), you must deliver information about your products and services in the most efficient way possible —and by efficient, we mean at the lowest cost with the widest reach. MSMEs, specifically, need more money ...

Social media is more than just posting pictures and communicating with family and friends. It is now about using each platform to tell a story about your brand and connect to your consumers. When it comes to achieving your business goals, social media marketing can help you elevate your brand and grow your online presence.  ...

Many businesses nowadays rely on social media as their primary digital marketing method. Simply because you can reach more customers and find new networks with social media effectively. Contrary to the traditional marketing methods where business owners use print, television and radio to advertise, social media marketing does not cost a fortune.  Over half the ...

Paid promotions have started to be a significant way to reach more audiences and achieve more sales. Creating interesting content is not enough. Yes, you’ve done it while incorporating all the trends that your target audience may find appealing, but what’s next? There has to be a strategy to make your social media posts visible ...

  The world is changing. Social media marketing is more than just posting a few times a day on Facebook and Instagram. It takes time and work to build your brand, get your prospects interested, and make more sales.  You have to stand out from the crowd of competitors. You may even have to compete ...

Marketing a new business through social media is now more important than ever. The huge numbers of social media users show that social media has replaced traditional marketing methods and become its own world.   Digital marketing is important for startups today, and many startups have failed because they didn’t have a good social media ...

Right now is the best time to make improvements to your social media marketing plan because in this world with more competition, content, and networks than ever before, a clear strategy helps you say “no” to efforts that don’t help you reach your goals. What is social media marketing, anyway? In simple terms it is ...

  Social media marketing is the practice of engaging with customers on social media platforms to develop brands, boost sales, and improve website traffic. The potential to generate purchases from specific user demographics on social media is a rising industry, filled with competition for views and clicks, as social media usage rises globally on computers ...

For beginners or even established marketers, Facebook advertising may be the best strategy to offer businesses with more than 2.8 billion active users across the world. You’ll be able to target specific audiences in any market segment with Facebook Ads. Perhaps, you’ve recently launched an online store and have been looking for strategies to bring ...

Every day, people connect via Facebook and Instagram wherein a digital form of socializing has come to life. These platforms are where you can meet your target consumers where people communicate, share their thoughts, and learn about and come across different types of products and services. In today’s generation, social media play a major role ...

Have you been wanting to put up your own online business? Or do you have an online business but don’t know how to organize and maximize the e-commerce platforms like Shopee and Lazada? When pursuing a craft, you have to put on extra effort and work on it for longer hours. Building an online presence ...

The increase of internet usage over the past years is evident in all parts of the world. People do not only use their social media accounts for communication and entertainment, but also for learning about new products and services. The digital world has offered new trends and opportunities to both consumers and business owners. This ...