3 Digital Marketing Tips for Compelling Content

Discover how Arc Innovation and Insights work its digital marketing strategy by creating compelling content to keep audiences and potential customers engaged.

By Lester Leonard Antonio
Business Development Intern
Arc Innovation and Insights


Content is king. That statement holds true when we talk about today’s digital landscape. Ever since social media took over everyone’s life, crafting compelling content is essential to keep audiences engaged. Nowadays, digital marketing is an asset for any business to stay competitive. 

However, only a few business owners have the digital marketing know-how to execute a marketing campaign online. That is where Arc Innovation and Insights can help propel your business to a more significant digital presence. Digital Marketing Agencies in the Philippines understand the local market to make your business stand out. 

Arc Innovation and Insights is here to partner with you on everything digital marketing. We’re here to help you brave the ever-changing digital landscape to ensure your audiences know everything about your brand. 

So how do we do it? Here are three tips we would love to share with you to achieve your digital marketing goals. 


Don’t Be Scared By The Numbers

Digital Marketing in the Philippines is vital in staying connected with your audiences. According to recent figures from DataReportal, the country has about 85.16 million internet users. That is 73.1% of the entire population. Of the 85.16 million users, a staggering 84.45 million use social media. 

It’s easy to be intimidated by numbers like those. In traditional marketing, the goal is to reach as many as you can with every campaign. But, with digital marketing, the goal is to reach a small fraction of the population interested in what you’re selling. 

Gone are the days when a one-size-fits-all strategy is a must. That is, after all, the essence of traditional marketing. It is throwing something to the wall and seeing what sticks. The idea is that everyone should see it and hope that they’ll be interested. 

Digital marketing, on the other hand, is more targeted. Understanding this will make the numbers less scary. Instead of seeing what sticks, digital marketing is more of throwing something to the wall, knowing that it will stick.

Not getting intimidated by the numbers will ensure you’ll create appropriate content for your target consumers. It’s not about getting everyone to listen; it’s identifying the ones who will.

Arc Innovation and Insights understands this concept. It’s not about the big numbers all the time. The important thing is the numbers you’ll earn from generating genuine interest and converting leads to sales. Sales, after all, is the most important thing when launching marketing initiatives, digital or otherwise. 


Videos, Videos, and Videos

Videos make up more than 65.93% of internet traffic globally, in the 1st half of 2021, according to ITWeb. In the Philippines, 87 percent of the population uses the internet for video streaming, ranking the country seventh in online video consumption worldwide. On average, an internet user spends about 84 minutes daily watching videos.

Numbers don’t lie. Videos dominate the internet. As a business owner creating content for your socials, jumping on the video consumption train is essential. 

Before your mind jumps to the elaborate video production, be reminded that short video format is the craze. Tiktok, Facebook and IG Reels, and YouTube Shorts are great avenues to use for digital marketing. 

The shortness of the video provides an excellent advantage for business owners to quickly send the message to audiences. Since these short format videos run from 5-15 seconds, shooting and editing is easier. Moreover, short-form video is an effective tool given the short attention span of audiences nowadays. It’s over before they even realize they want to skip to another video.

Arc Innovation and Insights specializes in short video format creation. It is part of our social media management service, which is the bread and butter of our agency. We create compelling short-form videos for Facebook and Instagram Reels, ensuring maximum engagement in every post.


Have a Plan But Be Ready to Adjust

As a business owner, you should have a well-thought-out digital marketing plan for your content, like any other aspect of your business. Like Napoleon Hill said, “Plan your work and work your plan.” Having a content calendar will work wonders for your planning process. 

A content calendar will help you stay on track and keep holidays and celebrations in check. It can guide you to what digital marketing should be up on specific dates, which you can use for promotions and offerings, aspects that are essential for digital marketing success.

However, content calendars should be fluid. You should be able to adjust when necessary. By necessary, we mean when certain unplanned events occur, or the planned post does not fit the current situation in the country. You don’t want to be that brand that posts something happy when the country just went through a calamity. It is important to get a feel of the market’s situation to ensure you stay on point with your content.

Another reason to change course with the digital marketing calendar is if something is not working. Facebook and Instagram provide insights into the performance of your page. You should read through the numbers and understand how to pivot. 

Arc has a team of analytic experts who understands how the numbers work. We provide expert marketing recommendations on how to move forward with your digital marketing calendar. Our team’s business mindset is here to help you like the dozens of businesses we’ve helped over the years. 

Schedule a meeting with Arc Innovation and Insights, and we’ll give you a free assessment of your page’s content. Let’s work together threading the digital space through compelling content.