5 Aspects of Social Media Marketing: Your Guide in Promoting Your Brand


The world is changing. Social media marketing is more than just posting a few times a day on Facebook and Instagram. It takes time and work to build your brand, get your prospects interested, and make more sales. 

You have to stand out from the crowd of competitors. You may even have to compete with influencers, celebrities, and other well-known people.

In using social media, you need a great plan. With innovative marketing, you’ll often have to move away from traditional social media platforms and keep looking for new ways to reach your target customers.


Core Aspects of Social Media Marketing 

Your business needs to be on social media these days, and at least some of your marketing efforts should go toward your social media strategy. Any business can reach a whole world of potential customers by logging in and making great content.

There are five important parts you have to remember in promoting your brand:

1. Strategy

Your social media presence depends on how well you market yourself on social media. Without a plan, you’re wasting time, not likely to reach your goals, and probably won’t be able to reach the people you want to.


In case you’re not sure, a content strategy is about getting the “right content to the right people at the right time.”

A content strategy helps you reach your business goals by giving you the tools to:

  • create interesting content  
  • drive engagement 
  • increase conversions

A good social media marketing strategy has clear goals and plans for how to reach those goals. It must also be able to be measured. In addition to that, you need to set benchmarks so you can see how things are going and decide if you need to change how you’re doing things.


2. Plan and publish

Social media is a powerful tool, but you can’t just go out and start posting content without a plan.

In planning your content, you need to keep these in mind:

  • Know your audience
  • Focus on quality
  • Consider your brand

In posting content, you have to be consistent. People keep coming back for more if you publish regularly.


3. Listening and Engagement

Plan out your content and, most importantly, reach out to your audience.

Listening to customers and getting them involved are both important parts of a successful digital transformation, especially if you want to improve the customer experience as a whole.

Also, it’s important to note that social listening isn’t just about how customers feel. It gives you the chance to:

  • learn about new trends
  • find new ways to increase sales
  • learn about the industry
  • find influencers in your niche


4. Analytics

Any social media marketing campaign will only work if it uses analytics to track and collect data. This is to be able to do the following:

  • understand user behavior
  • improve your strategy
  • find the best platform for your brand
  • find out when it’s best to post
  • analyze your competitors

You’ll know for sure what works and what doesn’t once you have all this information. So, you can spend more time on what works and less time on what doesn’t. In turn, analytics will help you make decisions about future campaigns, which will have a big impact on how successful they are.


5. Advertising

Social media advertising really helps to reach more people. Facebook has a really huge number of prospects every month.

Below are main types of advertising on social media:

Organic: Content that gets views on its own, without you having to pay for them.

Paid content: it is the content that is paid for by an organization and costs money to post.

Earned: Content that has been shared, liked, or commented on for free.

There are many ways to use social media to market your business. You can do the following:

  • Make content, like blog posts or videos.
  • Promote content by making sponsored or promoted posts.
  • Engage with people: Join groups related to your field, talk to people who have a lot of power in your field, etc.
  • Gain followers: Make and share content that people in your industry will like to get them to follow your brand.


In running your business, you need to realize that social media plays a huge role in promoting your brand. Nowadays, you can’t let your audience know about your products and services without a digital marketing strategy. 

With Arc Innovation and Insights, Inc., you can grow your business as our creative individuals will help you create contents that attract more audience and sales. Some business owners promote their brand themselves but many haven’t really done it the right way. The key to achieving the best results in social media marketing is to have a Social Media Partner. Arc your way to the top! Send us a message at social@arcinnovationph.com