Arc: Expected marketing trend that will rise up in 2022 

Every year gives us an opportunity to reevaluate, refocus, and establish new goals. As time changes, so should your marketing strategies. Those strategies must be appropriate for whatever time it is to be used.

To stay ahead of your industry, businesses must adapt to consumers’ buying behaviors. Trying new trends is also a good business strategy. After all, Social Media is a time-based platform. Your content must adapt to the fast-changing demands of the people and the platform.

Companies should also start to engage more with their audience through meaningful conversations on multiple platforms to stay on top of the social media industry. To help businesses engage with customers, we’ve put together a list of  marketing trends that will help shape the year 2022:


Short-form video content 

The growing popularity of short-form video is welcome news to anyone seeking exposure to a broad audience. Studies show that short-form video effectively conveys ideas quickly and efficiently. Its growing popularity is an easy way to boost your brand awareness. The popularity of short-form video content makes it a valuable resource for companies looking to develop their social media strategy. This is true for platforms like TikTok, Instagram Reels, and Snapchat.


Online events

Businesses are turning to social media for business settings, especially with the most popular platform, Facebook. Social media is the leading online marketing trend when it comes to hosting interactive events geared toward social groups.

The spread of the pandemic has led to a new normal in today’s time; online event marketing has become a powerful tool for companies and public leaders, saving them both money and time. Moreover, the networks created at events allow greater interaction between the hosts and guests to reach people and drive traffic to their websites.

Affiliate marketing

Affiliate marketing may be the most efficient way to market your products or services. You can design a network of affiliate marketers such as vloggers, bloggers, influencers, etc. who may promote your products or services to their audience. The ability to access a large audience this way will increase the efficiency of your sales and conversions.

There are many ways how you can help your business thrive through the use of social media. With the advances brought by technology, multiple strategies can be made in favor of your business. Arc Innovation and Insights helps online business platforms create content, but more than that we also provide our clients with tools and information that may help them with their branding. Message us now to learn more about how we can help you improve your brand.