April 14, 2021
Due to the threat of the ongoing pandemic, a lot of consumers do not want to compromise their health by going out of their houses. This resulted in the increase of sales in e-commerce and netizens being fond of online shopping. Online shopping became the “new normal” for a lot of people. Fortunately, local entrepreneurs and big businesses were quick to grasp the idea of having their business a hybrid of an online and physical store.
What is E-commerce?
E-commerce refers to the exchange of goods and services online. Everything happens on the web, from choosing products or services to payments.
To further explain in layman’s terms, e-commerce can come in many different formats such as a brand’s website or app. We are all familiar with these emerging platforms such as Lazada, Shopee, and Zalora. Facebook Marketplace and Instagram Shop are also considered another way of e-commerce selling.
Benefits your business can get from e-commerce selling
Distance is not a problem with e-commerce. You can sell your products across the nation or even globally. Some platforms also offer automated advertisements to sellers. Your brand will not be limited to the platform. You can follow your customers wherever they are, whether on social media or search engine result pages.
Selling online will cost you less than setting up a brick-and-mortar store. You’ll need fewer people to work with and you can gradually build your store as your business grows!
Due to automation, your store is always open. Even when you are sleeping or on a vacation, it is business as usual because your sales process will continue to flow.
You can easily track your customers’ activities and interactions with your brand. For this reason, you can easily upgrade and innovate your customer experience.
When having a physical store, you also have to consider if you can fit and serve all your customers. With e-commerce, all you need is more inventory and some digital innovation when it comes to customer service. These are far less costly than expanding your floor space for your physical store.
The future of e-commerce in the Philippines
According to 2020 insights from Zalora Philippines CEO Paolo Campos, during the pandemic, 91% of Filipino netizens searched for goods and services online. Whereas, 76% of them also completed their transactions online. A big jump in e-commerce sales is also predicted to top $12 billion by 2025.
As reported by Global Web last 2020, 48% of Filipinos plan to continue online shopping even when the pandemic is over.
Another latest insight from Datareportal shows that Lazada and Shopee are both on Top 5 for being the most used app by active users and 85% of Filipino internet users purchase their goods and services online.
Arc can definitely do it for you!
From setting up your storefront designs to uploading your SKUs is not a problem with Arc. With our holistic approach to account management and organization, your business is in good hands. We will help you reach your goals and target revenue.
What are you waiting for? COVID-proof your business with us! #ARCanDoIt
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