Bring the Best Out of Your ‘BER’ Months


The BER months are the most wonderful time of the year as it signifies the season of celebrating, gathering, and of course giving. In this period, people are surprisingly more generous and merrier due to the festive vibes of these months. Filipinos, specifically, have the tradition of counting down days before Christmas starting from September. From the beginning of the BER months, the Christmas season gives us a sense of new possibilities, new opportunities and the spirit of good things to come. For this reason, if you’re in the retail business, these months are the best time to boost your sales and highlight your products and services.

At this time of the year, if you are in search of ways on how to properly market your products and services, you are in the right place! Arc offers several strategies to improve your holiday marketing. Here are some tips on how to make the most out of your BER months’ sales:


  • Choice of Platform

With regards to which platform you use online, you must evaluate how often your clients spend their time on social media. The moment you identify the platform, use it as an advantage and advertise there. Ultimately, everything relies on which platform your target consumers are using and you would need to capitalize on that.


  • Know your Target Market

It is vital to consider the socio-economic demographics of your target market. This is due to the fact that if you want to sell your products or services online, you must be specific on your target market’s profile. Make sure you ask yourself these questions to maximize profitability during this time of year:

  1. Where would you like to offer your products and services?
  2. What are the demographics of your audience?
  3. In the BER months, what do people look for during this time?
  4. What range of products does your target market purchase?


  • Provide a Solution

While advertising your brand, it is important to promote your product by presenting to the consumers what kind of solution your product can offer. This helps build confidence and eventually helps you get more loyal consumers. Arc will help you ease your clients’ issues and solve their difficulties. For example, for a health-related client you may create an article, poster, or even video ads on “How to Stay Fit During Holiday Season?”

In addition, offering potential clients irresistible deals is the best way to attract them as customers. Just make sure that you think about your offer carefully, how your products benefit the customer and how you want the message to be shared to your target market. Keep in mind that it is up to your target market to discover what products and services match your promotion very well. Keep it simple and straight to the point.


How can Arc help with your business’ success during the holidays?

As a digital marketing agency, Arc can help you build a stronger presence online and make it “the most wonderful time of the year” for your brand. Here are the services that you can avail for your business:

  • Social Media and Content Management

Arc can help you humanize your brand by posting aesthetically pleasing artworks and witty copies. Through this, people will find your brand relatable.

  • Social Media Advertising

Advertising on Facebook and Instagram can help you reach more potential audiences. With Arc’s advertising expertise, we can help you bring out the best in your brand with a higher level of brand awareness.

  • E-commerce Platform Management

Leading e-commerce platforms are now starting their mega campaigns for early Christmas shopping. Arc can help you reach or even surpass your target sales this holiday season. 



Christmas is fast approaching, make the most out of this season by preparing in advance and providing your clients something appealing!

Arc Innovation Insights is here to help and guide you all the way. We design a range of digital marketing strategies to assist your company’s goals – whether it is driving, leading, or growing sales online. We are committed to providing clients with the most innovative solutions. Arc treats their accounts like it is their own because with us serving you is our pleasure. We rise on lifting others.

Message us and let’s talk about improving your sales!