The Rise of Live Streaming in the Age of The Pandemic Since the pandemic started, going out for shopping, travelling, attending concerts, seminars, religious gatherings and all other face-to-face events became infeasible. People are now always on their phones and gadgets, hence, these gatherings, events or even stores maximized the use of livestreaming to engage …
Video Content Marketing: Taking Your Content to Another Level Many people are now fond of the app Tiktok. This video-sharing app has over 1 billion users worldwide and allows users to create a very brief 15 to 30 seconds video. As of today, even brands are also using this app as a tool for their …
How Can Facebook Ads Help Your Business? Facebook advertising assists firms in increasing the visibility of their ads, increasing brand awareness, and measuring explicitly defined KPIs or Key Performance Indicator and campaign goals, allowing them to construct better, more optimized campaigns in the future. Traditional marketing efforts that would cost thousands of money in other …
Your Business’ Future with E-commerce Selling Due to the threat of the ongoing pandemic, a lot of consumers do not want to compromise their health by going out of their houses. This resulted in the increase of sales in e-commerce and netizens being fond of online shopping. Online shopping became the “new normal” for a …
Brand awareness plays a vital role in your business. A higher level of this will generate more sales and credibility among your audiences. The power of social media can help you achieve your brand’s notoriety. It is very timely since the Philippines has a high number of active social media users. With a highly competitive …
7 Reasons Why Social Media Marketing Is Essential for Your Business Social media marketing is simply defined as creating content for your brand to connect directly with your audiences. It also builds your brand awareness across different social media platforms to reach everyone in your target market. With the current situation of the pandemic, …
According to the annual report of advertising firms We Are Social and Hootsuites that was released last January 2021, the Philippines ranked first in the list of countries with the most time spent in the usage of social media. Being forced to stay at home and live in one of the countries that imposed the longest lockdown …
In this modern day and age, people often search for everything on the web. According to Internet Live Stats, Google receives approximately 85,000 internet searches per second. With millions of searches happening online, and tons of brands fighting for the top search spot, maintaining your online content’s ranking on Google’s search engine results page or …
Since social media was discovered, people can’t get enough of it! Innovations are created one after another. It has been utilized more aside from just being an online platform for communication. Now, social media has been a tool to promote brands, expand business and raise a social issue. It became a platform for everyone to …
Most consumers today rely on the internet for information that will help them in any way possible. From definitions, locations, tips and hacks, even on purchasing decisions, internet has been everyone’s go-to place. According to eCommerce Foundation, 88% of the consumer population will search for product information before purchasing. Due to this behavior, it is …
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