Considering Paid Promotion to Boost Your Audiences and Sales

Paid promotions have started to be a significant way to reach more audiences and achieve more sales. Creating interesting content is not enough. Yes, you’ve done it while incorporating all the trends that your target audience may find appealing, but what’s next? There has to be a strategy to make your social media posts visible to your preferred target audience. With that, paid promotions can be used to build brand recognition, promote particular posts/videos, and even to sell your products and services.

You can reach your business’ full potential with a little help from modern social media marketing strategies. Just like plants, your business needs water and sunlight to grow. You can’t just expect it to flourish without giving it an extra push. The point is, producing quality content may be the first step but it needs to be shared to a larger audience. Paid promotion and retargeting can increase traffic, subscriptions, and leads generated by the content you’ve worked so hard to create. Even if you have a limited budget, it can help your content get off to a good start.

Paid promotion of content involves paying for any media space. It is a great opportunity to assess whether your content works well and whether it reaches your audience. One common mistake by some business owners is investing in content creation, but not allotting a budget for promotion. It is best to have adequate spend support for all of your contents so you can achieve a return on investment. 

When using Facebook advertising formats, it’s important to link each ad placement to a specific ad goal. This helps businesses reach the most people, makes sure the content is relevant, and gets people interested in it.


Here are the three spaces where Facebook advertising appears:

  • Social newsfeed. When users are browsing their friends’ and family’s posts, Facebook offers an opportunity for brands to insert their posts amongst that newsfeed content.
  • Facebook Display. Advertisements on Facebook are mostly on the right side of the site.
  • Facebook Network. Facebook has access to a network of mobile apps, media publishers, and brands that are part of its affiliate network. The ads that show up here aren’t really from Facebook, but they are shown because they were bought through Facebook.


Benefits of Paid Promotion

  • Right audience. Paid promotion makes sure that the right people see your content at the right time by putting it in their newsfeeds.
  • Maximizes reach. Paid promotion lets you reach the most people and makes sure that enough people see your content to make it worth your time and money to make in the first place.
  • Brand visibility. Paid promotion makes more people aware of your brand. It makes sure that people who might not have heard of your brand or business before will see your content in their newsfeeds and learn about it.

If you haven’t tried using paid promotion in marketing your brand, this must be a sign to put a budget for it and invest in a Social Media Partner who will manage your business pages. This will definitely benefit your brand not just today but in the long run. Arc Innovation and Insights, Inc. is a digital marketing company that helps businesses of any size to promote your products and services, from creating interesting contents to managing ad campaigns and analyzing data. Invest in our services so you can meet your business goals and needs, including the boost of your audiences and sales.

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