In this modern day and age, people often search for everything on the web. According to Internet Live Stats, Google receives approximately 85,000 internet searches per second. With millions of searches happening online, and tons of brands fighting for the top search spot, maintaining your online content’s ranking on Google’s search engine results page or SERP can be challenging.
But thanks to SEO or “Search Engine Optimization”, you now have a chance to be more visible in every search engine platform.
What is SEO and why is it important?
SEO is defined as the process of increasing your site’s ranking in the SERPs of search engines like Google. Search engines display a ranking of results based on the query, including a majority of unpaid or organic search results as well as ads.
A search engine can greatly affect your brand’s visibility online. It is important to note that no other search engine can compare to Google as the leading search engine, as it holds 75% of the search market. This translates that when the largest search engine’s algorithm puts you first in the search result, this increases your credibility, visibility, and marketability. Precisely the reason why you should invest in search engine optimization.
SEO offers benefits that can contribute to the success of your brand such as:
- Gives your webpage good quality traffic as SEO directly targets your consumers.
- SEO provides a better user experience; easily having all the information needed by the user is important. This can make them stay longer and engage more with your website.
- Help you increase your brand awareness and earn the trust of consumers.
- Urges local audiences to click on the “near me” suggestions. A study conducted by GE Capital Retail Bank shows that more than 80% of brick-and-mortar shoppers would consult a search engine first before going to the physical store.
- Keeps your website up-to-date. Since every search engine’s algorithm changes from time to time, SEO maintains your website’s relevance.
- Helps you gain more followers on your social media pages.
Why choose Arc?
Arc guarantees a cost-efficient SEO service and ensures high-caliber website management. You can trust us that your website is in good hands and sleep at night with ease that we provide clean and honest SEO services.
Having an appealing website is not enough today. Make your website more engaging by adding SEO content such as product pages, blog posts, articles, videos, infographics, and more. Team up with Arc now, and let us be your one-stop agency for your website and SEO needs.
Optimize your website with Arc now! For more information on Arc’s services, email us at firstname.lastname@example.org.