Video Content Marketing: Taking Your Content to Another Level

Video Content Marketing: Taking Your Content to Another Level

Many people are now fond of the app Tiktok. This video-sharing app has over 1 billion users worldwide and allows users to create a very brief 15 to 30 seconds video. As of today, even brands are also using this app as a tool for their content marketing. 

Tiktok became Instagram’s fastest growing rival. Consequently, Instagram’s Chief Adam Mosseri announced that they are going to have a revamp with the app. According to Mosseri, Instagram will no longer be the square photo sharing app, they will focus on video contents as well as shops. 

 

Why is video content marketing effective?

Video content are a great way to help your potential buyers learn more about your products. Customers will most likely purchase your product if they understand what it does and how it may benefit them. 

Here are other reasons why you should also use video content marketing for your brand:

  • Videos can increase conversion and sales

Even without social media, we are used to seeing advertisements on our television. Video can also immediately lead to purchases. According to Wyzowl’s 2021 Video Marketing Statistics, 74% of consumers who saw an explainer film about a product or service later purchased it.

  • Build trust to your customers 

Providing your customers useful and interesting information can also be done with video marketing. This can be a result of building trust and long-term relationships to your brand’s consumers. 

Because many customers are still hesitant to buy online, videos give them the confidence they need to feel closer to the business and complete transactions with your store.

You can also tap on Youtubers to talk about your brand on their vlogs or invite them to collaborate with your brand. In that way, you can also get potential consumers from the followers of your chosen influencer.

  • Be seen on top of SERPs

You can optimize your videos for SEO purposes. Since Google also owns Youtube, they will automatically place their website on top of the results page. So make sure to write interesting titles and include keywords to your video’s description. 

 

Videos are mobile friendly

Since video-sharing apps are accessible to all mobile users. With over 4.32 billion mobile internet users, aside from higher chance of conversion rates, you can also monetize your videos! Imagine the high potential reach waiting for your brand. 

Because of the rise of mobile video, businesses must be sensitive to the personal experiences individuals have on their smartphone.

  • The potential of live-stream

Since the pandemic started, people have been refraining from attending seminars, concerts, religious gatherings and as well as going to the mall to shop. Face to face seminars turned to zoom webinars or live Youtube or Facebook videos while stores also adapted to the trend of online live-selling.

Aside from advertisements and organic video content, you may engage your audience in real time by going on a live stream. Live streaming has altered the way brands connect with their customers.

Live-selling can help you show your customers the real deal with your products. You can demo on how they can use your products and what it actually looks like. 

It is never too late or too early to start using video marketing for your brand. Tools are now very accessible and free to use! Leverage video content marketing and venture into it because you’ll get your money’s worth with faster ROI. 

I hope this article helps you understand the wonders of video marketing. Looking for a social media agency that can help you with your content marketing? Click here to fill out this form and let’s schedule a Zoom meeting!

ARC Innovation and Insights, Inc. is more than the usual advertising agency. We understand the business side of things, providing true value, actionable recommendations to make your business better.
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