Most consumers today rely on the internet for information that will help them in any way possible. From definitions, locations, tips and hacks, even on purchasing decisions, internet has been everyone’s go-to place. According to eCommerce Foundation, 88% of the consumer population will search for product information before purchasing. Due to this behavior, it is considered that having a website is crucial in today’s business.
Especially during the pandemic, a lot of us resorted to shopping online than to go to different establishments to avoid the coronavirus infection. This just go to show how important it is to have a website for your business. It will serve as the backbone of your business that will support all your digital marketing efforts.
Having second thoughts about having a website? To help you, we listed down some of the importance of a website for Marketing:
Your Website is Your Home Base. The importance of a website extends to every aspect of your digital marketing strategy. It is the backbone of your online presence. Everything you put online will drive your consumer back to your website. It is a place where you allow your consumers to learn more about your products and services.
Significant in Content Marketing. As upload content on your social media, it should also have a place where your viewers will get a chance to browse for it freely without having the need to scroll down your wall. Whether it is a blog posts or product features, a website the perfect place to house all of your great content.
Plays a Vital Role in Email Marketing. If you are using email marketing to reach and engage your customers, you will be needing a website to send them to convert. Your website is a perfect place to guide your subscribers to learn more about your business.
Reaches More Customers. By having online presence through your website, you will be able to reach more people. More people reached, more opportunities to make a sale. A website can help you increase your availability to make sales. You can sell your products and services around-the-clock.
Helps Build Your Business’ Credibility. In today’s digital marketplace, a business without a website are seen as less credible. It is because most companies have a website, and they seem like they have nothing to hide. A website helps the consumer see what the brand is all about. Apart from it enables you to showcase your products and services, a website also provide the people, the company’s goals, vision-mission and more.
Establishes Authority. Consumers want to know where a brand stands in the industry when finding for a brand to trust. The content you publish to your site helps your consumers know that you know what you’re doing. By creating and publishing valuable and educational content, you are enabling s stronger connection with your target market.
Provides 24/7 Accessibility. Your website provides your target market accessibility around the clock. Even when office hours are over, your website is still working and is available to the public.
The above mentioned importance are just some of the reasons why you should have your own website. There are a lot more that a website could offer. Here at ARC, we don’t just specialize in content creation and social media management, we can also create and develop your website.
From copywriting, to concept to design and development, ARC can do that for you. If you need help with your website, don’t hesitate to contact us. Our team will help you unleash your potential to the market through a well-designed and responsive website. Send us a message today!