A Look Back: Trends That Shaped Social Media Marketing This 2023

As we get closer to saying goodbye to 2023 and turning the calendar to another year of transformative social media marketing journey, it’s time to look back and reflect on what trends took place on the dynamic landscape of social media marketing this year. 

Influencer Marketing 

Influencer marketing has been a powerful tool for brands seeking to connect with their target audience. By partnering with influencers, brands are able to get their followers’ trust creating a more genuine connection as compared to the traditional way of marketing. 

Throughout this year, the impact of influencer marketing in social media has been profound. Brands partner with influencers not only for product endorsements but also for story-telling, and brand narrative-building. Turning influencers into key-players and not only mere endorsers, playing a huge role in shaping the trends and consumer preference. 

Influencer marketing has become an integral part of social media this year, reshaping how brands engage with their audiences. 

Short-form Video 

As social media users’ attention span continues to shrink, short and instant but visually appealing contents started to get famous which lead to the birth of short-form videos. Short-form videos characterized by its conciseness, ranging only from seconds to a minute long, captured social media by storm reaching millions of people worldwide. 

This trend has largely been driven by platforms such as TikTok and Instagram Reels, where users can effortlessly create and share engaging, bite-sized video contents. This kind of content not only changed social media entertainment but also became a powerful tool for marketing and brand promotion.

Brands preferred this kind of content for marketing as the traditional marketing techniques have become less effective and people tend to spend their time more on watching than reading.

AI-Generated Contents 

This year has witnessed a huge surge in the use of AI-powered tools for content creation, may it be captions, images and even videos. 

AI-generated text has been almost indistinguishable from human-generated content, making it easy for businesses and influencers to create compelling social media posts. There is also the presence of automated content creation tools that analyze user preference, trends, and engagement patterns in social media platforms to help produce customized contents. 

The impact of AI-generated content on social media is marked by a shift in content creation, enabling businesses and content creators to produce content easily. However, this advancement lies with the need for responsible use to maintain the integrity of what businesses and content creators post online. 

As we end 2023, it is evident that social media has evolved in response to the ever changing need and preference of the users. These trends have shaped the strategies of businesses in creating posts for effective social media marketing. 

If you need help in crafting effective social media marketing strategies without stressing, Arc Innovation and Insights is here to help you out. Let us give your business a headstart for the coming year and launch impactful marketing efforts that will help your brand stand out.