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In the ever-changing world of social media, understanding what your audience is saying is just as important as what you post. Today’s brands are no longer guessing what works, they are using social listening to transform raw data into actionable insights. By tracking conversations across social media platforms, businesses can identify a social media trend, …

Brands nowadays can no longer afford to treat online and offline marketing as separate entities. Consumers move seamlessly between social media platforms, online browsing, and physical shopping—expecting a unified brand experience at every step. To maximize marketing goals, businesses need a media marketing strategy that connects social media campaigns, digital ads, and in-store promotions into …

Creating a lasting online presence requires more than just catchy visuals or viral content, social media is a fast-paced world and just riding with the trends can make your brand either rise or fall with it. Social media demands a strategy built on insight, foresight, and deep-rooted understanding of audience behaviors and business needs. Arc …

In today’s digital marketing landscape, a brand’s social media presence can make or break its reputation. Social media platforms offer unparalleled reach, visibility, and audience engagement—but only when managed with a clear social media strategy.  Consistency, authenticity, and active interaction are the pillars of positive brand perception. Arc Innovation & Insights specializes in helping brands …

Social media is a fast-paced world. Over the years, it has introduced various and diverse features for its users. For business owners, it has become their platform to start and build their presence.  Managing social media might look like an easy feat, but it’s more than just clicking upload. There is a process called Platform …

Social media has become more than just a platform for personal interaction—it’s a critical channel for businesses to connect with their audience, build brand awareness, and drive sales. With billions of active users across platforms like Facebook, Instagram, TikTok, and X, having a strong social media presence is no longer optional. But how do you …

In this digital era, it can really be difficult for brands to stand out. While social media platforms help business owners to engage with their target audience, there is a social media strategy that holds the answer to most businesses. It is storytelling. Using storytelling in social media campaigns may turn ordinary marketing efforts into …

Social media is now a vital tool for companies of various styles and sizes in the digital age. Social media platforms give business owners a lot of chances to interact with audiences and promote growth, from increasing brand awareness to encouraging customer engagement. However, using social media to promote your products and businesses requires patience, …

Over the years, Social media has been a powerful advertising tool for businesses to engage with their customers and target audience. Social media helps in catering brand building, brand awareness, and most importantly drive sales into the funnel.  From startups to multinational companies, all are leveraging the power of social media. Platforms like Facebook, Instagram, …

Social media has been a powerful tool, and is essential to every successful marketing plan. However, to execute an efficient and profitable social media marketing campaign, one must first understand the do’s and don’ts. The Do’s:  Define Clear Objectives Before you begin using social media for marketing, clearly define your marketing objectives. Define your goals, …