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In today’s digital marketing landscape, a brand’s social media presence can make or break its reputation. Social media platforms offer unparalleled reach, visibility, and audience engagement—but only when managed with a clear social media strategy.  Consistency, authenticity, and active interaction are the pillars of positive brand perception. Arc Innovation & Insights specializes in helping brands …

Social media is a fast-paced world. Over the years, it has introduced various and diverse features for its users. For business owners, it has become their platform to start and build their presence.  Managing social media might look like an easy feat, but it’s more than just clicking upload. There is a process called Platform …

Social media has become more than just a platform for personal interaction—it’s a critical channel for businesses to connect with their audience, build brand awareness, and drive sales. With billions of active users across platforms like Facebook, Instagram, TikTok, and X, having a strong social media presence is no longer optional. But how do you …

In this digital era, it can really be difficult for brands to stand out. While social media platforms help business owners to engage with their target audience, there is a social media strategy that holds the answer to most businesses. It is storytelling. Using storytelling in social media campaigns may turn ordinary marketing efforts into …

Social media is now a vital tool for companies of various styles and sizes in the digital age. Social media platforms give business owners a lot of chances to interact with audiences and promote growth, from increasing brand awareness to encouraging customer engagement. However, using social media to promote your products and businesses requires patience, …

Over the years, Social media has been a powerful advertising tool for businesses to engage with their customers and target audience. Social media helps in catering brand building, brand awareness, and most importantly drive sales into the funnel.  From startups to multinational companies, all are leveraging the power of social media. Platforms like Facebook, Instagram, …

Social media has been a powerful tool, and is essential to every successful marketing plan. However, to execute an efficient and profitable social media marketing campaign, one must first understand the do’s and don’ts. The Do’s:  Define Clear Objectives Before you begin using social media for marketing, clearly define your marketing objectives. Define your goals, …

In the ever-changing digital marketing landscape, more businesses compete for digital space this year. Merely posting on social media platforms alone isn’t enough for brands, especially those that are just starting. Facebook advertising is a useful tool for start-ups and even established companies, businesses, and brands. With two (2) billion active users, marketers can potentially …

As we get closer to saying goodbye to 2023 and turning the calendar to another year of transformative social media marketing journey, it’s time to look back and reflect on what trends took place on the dynamic landscape of social media marketing this year.  Influencer Marketing  Influencer marketing has been a powerful tool for brands …