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According to the annual report of advertising firms We Are Social and Hootsuites that was released last January 2021, the Philippines ranked first in the list of countries with the most time spent in the usage of social media. Being forced to stay at home and live in one of the countries that imposed the longest lockdown …

In this modern day and age, people often search for everything on the web. According to Internet Live Stats, Google receives approximately 85,000 internet searches per second. With millions of searches happening online, and tons of brands fighting for the top search spot, maintaining your online content’s ranking on Google’s search engine results page or …

Since social media was discovered, people can’t get enough of it! Innovations are created one after another. It has been utilized more aside from just being an online platform for communication. Now, social media has been a tool to promote brands, expand business and raise a social issue. It became a platform for everyone to …

Most consumers today rely on the internet for information that will help them in any way possible. From definitions, locations, tips and hacks, even on purchasing decisions, internet has been everyone’s go-to place. According to eCommerce Foundation, 88% of the consumer population will search for product information before purchasing. Due to this behavior, it is …

Now that the country has welcomed the new normal, how do you improve and continue your business while staying compassionate of the situation, cautious of the threats and precautions, and authentic marketers? As we go on the 4th month of being under quarantine, business entities are slowly adapting to the new normal and putting back …

In a blink of an eye, the world has faced a series of serious global issues and trials including the vast spread of Coronavirus or popularly known as COVID-19. With most countries still implementing Home Quarantine, people are advised to stay home and practice social distancing. Although the pandemic has slowed down businesses did you …

As we go to the next chapter of Community Quarantine, the marketing of any business is full of challenges. Before you start your next business strategy, you need to be able to solve problems facing your target customers. That is why Digital Marketing is one of the most effective business tactics during the quarantine. Understanding …

As the COVID-19 outbreak has resulted to the disruption of people’s daily routine, it is not surprising that businesses have been greatly affected. The economy has slowed down and cash flow may currently be difficult. Now more than ever, you should consider incorporating Digital Marketing into your marketing plan. Since the pandemic quickly spread out …

Introduction Another decade has begun and we can’t hide the fact as the days, months, and years past technology keeps evolving. As we take a look back to imagine how our system, culture, lifestyle and even businesses changed by technology. In 2019 42.5% of the population are using a smartphone that’s almost 3.2 Billion people keeping connected …

Branding is not limited to enterprises only in this period, it could also refer to an item or a person. By using social media, it is easier to build your brand and personality. However, building a brand doesn’t happen overnight as it takes time, effort and dedication. Now, the question is, why is social media …